How to Unite Your Facebook Ads with Your Overall Marketing Strategy

Marketing is like a delicious meal platter. It has some delectable carbohydrates (pasta is our preferred carbohydrate), a substantial amount of protein, and a good amount of fat. Your marketing "dinner plate" should resemble something like the following:

Content Marketing is a kind of marketing that uses written content to promote a product or service.

1. The Use of E-Mail Marketing
2. Public Relations (Paid Media)
3. Search Engine Optimization (SEO)
4. Social Media Sites

And, like with any delicious meal, these components are at their finest when the tastes are complementary to one another. Except if you're Joey Tribbiani, you probably don't want to have an English Trifle with Shepherd's Pie on the side.

You're looking for something to eat that will complement the remainder of your dinner. In the same way that a nice dinner plate is important, so is effective marketing.

Great marketing is an overall marketing plan that combines all of your marketing activities into a single mega-strategy that generates traffic and conversions for your website or business.

It incorporates your content strategy into your paid media, and it incorporates your paid media into your email marketing plan. It is a comprehensive marketing strategy that does more than simply generate traffic and conversions. The time, money, and resources you invest are more effectively used.

Answering these three questions will help you integrate your Facebook ads into your marketing strategy.

As marketers, we must maximize efficiency. Our finances are usually limited, we don't have the time to do all we want (does anyone?! ), and we may not even have the staff we need to put our plans into reality.

It is possible to reuse content when your Facebook advertisements are integrated with your marketing plan, allowing you to avoid going over your budget. Rather than spending your time designing and testing new funnels to increase traffic, you can rely on Facebook to perform the heavy lifting for you, saving you both time and money. And you don't have to wait till you can hire additional employees to convert leads into clients. You can start now.

Three questions we ask ourselves to ensure that our Facebook advertisements are consistent with the rest of our marketing plan are as follows.

Can you convert any of your existing content into Facebook ads?

It is possible to repurpose the material that your business is now generating for emails, social media, and content marketing into Facebook advertisements. Because you already have information about it, this is prime-time programming. If you saw that a specific post had more interaction than normal when it was uploaded organically, guess which post you should invest some money in?

You probably guessed it.

Here are a few examples of how you can use existing content to create high-converting Facebook advertisements:

Take your most popular blog entries and convert them into pay-per-click advertisements.

Find the organic social media postings that have the best engagement and/or conversion rate and use them as paid advertisements on Facebook.

Use the subject lines from your most successful emails as the headlines for your Facebook posts.

This is something we do regularly. We recycle high-performing blog entries into Facebook advertising as seen by our Ad Library, which can be accessed via our Facebook page (that drives traffic to our website).

We may pixel a Facebook user who clicks on that post and visits our website so that we can retarget them with a free offer that needs them to provide their email address.

What could be better than copy that has already been shown to be successful with your target audience? Being able to put money behind a piece of content and be certain that it will be a success with your paid audience is a great feeling.

Are you using all of your Facebook channels to their full potential?

If your Facebook advertisements are isolated on an island with their funnel to transport viewers from point A to point B, you're missing out on a lot of potential revenue. Like being stranded on an island, hoping that someone would come to your aid while completely unaware that you are already aboard a boat parked on the coast.

Consider the following illustration to demonstrate what you're losing out on.

In the case that you have a search marketing strategy that directs people from Google to your blog post and then into your offer to subscribe to your newsletter, such a technique may be converted into an advertisement on Facebook. People can discover you via paid Facebook ads rather than search marketing, and they may then be sent to that blog article, where they can opt into your email list.

How many of those funnels do you have in your possession?

We'd presume that you have one for every blog article on your website. (There's the boat we were talking about before.)

By incorporating your Facebook advertising into existing funnels, you may better integrate them into your whole marketing plan. If you know something works, make use of it!

The following funnels will allow you to more than double, treble, or quadruple the number of Facebook advertisements you can display your audience (thereby avoiding ad exhaustion!):

Subscribe = Paid Facebook Ad Blog Post Subscribe = Search Blog Post Subscribe

A natural social post followed by a landing page and an entry-point offer equals a paid Facebook advertisement followed by a landing page and an entry-point offer.

In your possession are funnels that have been developed for various aspects of your marketing plan and can be copied and pasted into your Facebook advertisements. Efficiency is the name of the game, and we're always on the lookout for new and innovative methods to make the most of what we generate.

Do you have an email list of potential customers?

Your email list is brimming with individuals who have shown that they are your ideal client. They let you know they were interested in what you were doing as soon as they hit "Subscribe" on your email. So, why is this list simply sitting there waiting for you to send them an email in the *hope* that you will convert them into customers?

There are a variety of methods for nurturing your subscribers outside email. Fortunately, there is a solution: retargeting. In this context, we're not referring to the form of retargeting that is based on a user's activity on your website.

In your Facebook Advertising Manager, you may upload your email list and retarget them with unique ads based on their interests. When we say particular, we mean that you are not allowed to display the adverts that you are now showing to cold leads who have not yet subscribed.

These subscribers are shown advertisements that are targeted at hot leads. These are advertisements that:

• Inform them of your most recent offer.
• Tease product releases for items that they have shown an interest in.
• Provide them with exclusive discounts or access as a result of their subscription status.

Listed below is the procedure you use when uploading your email list to your Facebook Ads Manager:

Just because your email list is included in your email marketing plan does not rule out the possibility of combining it with your paid ad approach.

Assemble your Facebook advertisements with the rest of your marketing strategy

Your Facebook ad strategy wants to be a part of the wonderful marketing supper you're preparing for your customers.

Even better, it will ensure that your supper is more delicious than it would have been without. It's like the extra seasoning that transforms your old content into lead magnets, drives more traffic to your funnels, and nurtures the subscribers you've worked so hard to acquire and retain.

To ensure that your Facebook advertising is consistent with your entire marketing plan, ask yourself the following three questions:

• Can you convert any of your existing content into Facebook ads?
• Are you using all of your Facebook channels to their full potential?
• Do you have an email list of potential customers?

This is how you develop a comprehensive marketing plan that repurposes your content, leads more traffic to your most effective funnels, and nurtures your audience until they are ready to purchase your products or services.